Set Up Traits (Time-Sensitive Events)

Overview

Traits are time-sensitive events you can run inside your app, such as:

Seasonal sales
Product launches
Flash bidding events (Frenzies)

Traits help automate campaigns by scheduling content, discounts, and product visibility.
TNL’s AI agent Dave assists with setup and automation.

Access Traits

Go to Commerce Menu
Select Traits
Click New Trait

Choose a Trait Template

You’ll see three template options:

1. Sale Event (e.g., Boxing Day Sale)

A time-limited promotional sale.

2. Product Launch

Used to launch new products at a scheduled time.

3. Flash Frenzy

A time-limited bidding event for a product.

Each template includes automated actions Dave can help configure.

Configure a Sale Event

1. Basic Information

Enter:

Event Name
Description
Trait Type (Seasonal Sale, Product Launch, Frenzy)
Start and End Time
Time Zone

2. Country Targeting

Select:

Specific regions
Or all regions

This ensures the event is shown only where applicable.

3. Event Actions

Show Promotional Block

You can:

Select a block promoting the sale
Schedule it to go live during the event
Automatically hide it after the event ends

Create Discount (Automated via Dave)

You can configure:

Discount type (percentage or fixed amount)
Discount value
Code prefix
Execution timing

Dave can automatically create the discount inside Shopify.

Link Campaign

Associate the Trait with a campaign for tracking and reporting.

Configure a Product Launch

For Product Launch Traits, you can:

Enter basic event details
Set schedule and time zone
Target specific regions

Additional Launch Actions

Enable the specific product at launch time
Set promotional blocks live
Link to a campaign

This ensures products go live exactly when scheduled.

Configure a Flash Frenzy (Bidding Event)

Flash Frenzy allows you to run a limited-time bidding experience.

Required Setup

Event name and description
Schedule and time zone
Country targeting

Frenzy-Specific Settings

Select the product
Set quantity (number of winners)
Starting price
Minimum bid increment
Reserve price
Link campaign

This creates a competitive, time-limited purchasing experience.

Automation Benefits

Traits allow you to:

Schedule promotions in advance
Automate block visibility
Automate discount creation
Automatically hide promotions after they end
Plan campaigns quarterly and “set it and forget it”

Dave handles much of the automation, reducing manual management.

Best Practices

Align Traits with your promotional calendar.
Double-check time zones before scheduling.
Use automated block visibility to avoid expired promotions.
Test discount settings before launch.
Target regions carefully for localized campaigns.

Traits help you automate and scale promotional events with precision and minimal manual effort.