Set Up Deep Links

Overview

Deep Links route users directly to specific in-app content — even if they need to install the app first.

Deep links help:

• Reduce drop-off
• Increase conversion
• Improve attribution tracking
• Deliver personalized user journeys

Unlike App Clips (Instant Experiences), deep links require the app to be installed — but full attribution is still tracked.

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Access Deep Links

1. Go to Marketing Menu
2. Select Instants
3. Click Create Instant

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Create a Deep Link

1. Add Basic Details

Enter:

• Name (e.g., “Summer Sale Deep Link”)
• Description

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2. Choose Type

Select:

• Deep Link

Note: Deep links require the app to be installed.
If you want a no-download experience, use App Clip instead.

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3. Choose Destination

Select where the deep link should route users:

• Specific page
• Product
• Collection
• Category
• Home page
• Custom URL

This determines where users land after tapping the link.

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4. Configure Link Slug

Enter a slug, such as: summer-sale

This forms part of your shareable link.

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5. Add UTM Parameters (Optional)

For campaign tracking, you can include:

• Source
• Medium
• Campaign
• Term
• Content

This enables performance measurement across marketing channels.

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6. Set Conversion Goal

Choose a conversion goal to track performance:

• Page visit
• Add to cart
• Start checkout
• Purchase

If no goal is selected:

• Only link opens will be tracked.

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7. Create Deep Link

Click Create Instant to finalize.

You can now promote your deep link across:

• Email campaigns
• SMS campaigns
• Paid ads
• Social media
• Influencer partnerships

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Deep Link vs. App Clip

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Best Practices

• Always set a conversion goal.
• Use UTM parameters for detailed attribution.
• Match link destination to campaign intent.
• Use deep links for retargeting and loyalty campaigns.
• Combine with Intelligent Growth Campaigns for follow-up.

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Deep links ensure users land exactly where they expect — driving stronger engagement and measurable growth.