Audiences
Create and Manage Audiences
Overview
Audiences allow you to segment users so you can tailor messaging to specific groups.
You can use Audiences to:
- Send targeted push notifications
- Run personalized campaigns
- Segment users by behavior or profile data
Access Audiences
- Go to Marketing Menu
- Select Audiences
- Click Create New Audience
Create a New Audience
1. Add Basic Information
Enter:
- Audience Name
- Optional Description
2. Configure Status Settings
Set whether the audience is:
- Active (eligible for messaging)
- Dynamic (recommended)
Dynamic Audiences
If enabled:
- Users are automatically added or removed
- Audience updates when users match or no longer match the criteria
Set Audience Criteria
Define the conditions users must meet.
Step 1: Select a Field
Examples include:
- Created Date
- Updated Date
- Country
- Status
- Subscription Status
- Industry
- Company Name
- Domain
Step 2: Choose an Operator
Available operators may include:
- Equals
- Not Equals
- Contains
- Is Empty
- Is Not Empty
- Last X Days
- Greater Than / Less Than
Step 3: Set a Value
Enter the specific value to match.
Example:
- Country = United States
- Created Date = Last 30 Days
Use Multiple Conditions
You can combine rules using:
- AND
- OR
Example:
- Country = US
AND - Created Date = Last 30 Days
Finalize Audience
Click Create Audience.
Your audience is now available for:
- Push notifications
- Campaign targeting
- Growth initiatives
Best Practices
- Use dynamic audiences for automation.
- Combine behavior and demographic filters.
- Create re-engagement audiences (e.g., no activity in last 30 days).
- Segment high-value customers separately.
- Keep audience names clear and descriptive.
Audiences help ensure the right message reaches the right users at the right time.
Updated about 1 month ago