Customers Overview

Customers Tab Overview

Overview

The Customers tab provides a comprehensive view of each individual customer’s:

  • App activity
  • Purchase history
  • Engagement behavior
  • Loyalty points
  • Community participation
  • Predictive insights

All customers are automatically synced from Shopify, with the option to manually re-sync if needed.


Access Customers

  1. Click Customers in the left navigation.
  2. Select a customer.
  3. Click the Actions (⋯) button to view detailed information.

General Tab

The General tab provides a high-level overview, including:

  • Total amount spent
  • Number of orders
  • Date customer became active
  • Customer status

Optimal Contact Times

Dave continuously analyzes customer behavior to determine:

  • Best days to contact
  • Best times to send messages

You can view the Learning History for a breakdown of tracked events and activity.


Create a Trading Plan

From this screen, you can:

  • Click Ask Dave
  • Generate a personalized trading plan (push notifications or emails)
  • Tailor outreach based on purchase and engagement history

Customer Details Panel

On the right side, you’ll see:

  • Contact information
  • Subscription status (Email, SMS, Push)
  • Custom fields (e.g., size preferences)
  • Registered device
  • Saved addresses
  • Saved payment methods
  • Activity timeline

Loyalty Tab

The Loyalty tab shows:

  • Points earned (engagement + purchases)
  • Detailed activity history
  • Rewards earned
  • Loyalty streaks

Manual Actions

From the top menu (⋯), you can:

  • Add or remove points manually
  • Ban a customer
  • Delete a customer

Wishlist Tab

Displays all products the customer has saved to their wishlist.


Predictions Tab

Shows products the customer is most likely to purchase based on:

  • Engagement patterns
  • Product views
  • Purchase history

Activity Tab

Displays:

  • Recent app sessions
  • App usage behavior

Community Tab

Includes:

  • Community profile
  • Acceptance of community guidelines
  • Number of posts
  • Followers and following
  • Moderation reports (if any)

Note: Community is auto-moderated. This section shows manually reported content only.


Messages Tab

View any in-app messages previously sent to the customer.


Best Practices

  • Use Optimal Contact Times for higher engagement.
  • Review Predictions for targeted promotions.
  • Monitor loyalty activity to identify VIP customers.
  • Check moderation reports when managing Community.
  • Use trading plans for re-engagement and retention.

The Customers tab provides a complete 360° view of each customer, empowering you to personalize engagement, reward loyalty, and drive growth.