Creating a Push Campaign

Follow the steps below to create and launch a push notification campaign.

Step 1: Navigate to Push Campaigns

Go to the Marketing menu
Select Push Campaigns
Click Create Campaign

Step 2: Configure Notification Content

Campaign Details

Enter the following:

Campaign Name (internal only)
Notification Title
Notification Body

On the right-hand side, you’ll see a live preview of how the push notification will appear on both iOS and Android.

Optional: Add an Image

You may include an Image URL.

Notifications that include an image typically generate higher engagement and conversion rates. This is strongly recommended when applicable.

Set the Tap Destination

Choose where users should go when they tap the notification.

Available options:

Open the app home screen
Custom page
Account page
Collection
Product
Blog article
External URL

Make sure the destination matches the message context.

Optional: Send as In-App Notification

Toggle on Send as In-App Notification to also deliver the message to the customer’s in-app inbox.

Step 3: Select Your Audience

Choose who will receive the campaign.

Available audience options:

All customers
Active in the last 30 days
Active in the last 7 days
Customers who have placed an order
Customers who have never ordered
High-value customers
Inactive for over 30 days

You may also select a Saved Audience, which can be created under:

Marketing → Audiences

At the bottom of the screen, you will see a preview of how many customers will receive the notification.

Click Next once your audience is selected.

Step 4: Choose Delivery Options

Decide when the notification should be sent.

Available options:

Send immediately
Schedule for a specific date and time
Use Intelligent Timing (Recommended)

🚀
Recommended: Use Dave-Powered Intelligent Timing
Intelligent Timing automatically sends each push notification at that customer’s optimal engagement time, based on their individual app usage patterns.
This increases open rates and conversions while reducing notification fatigue.

Click Next after selecting your delivery method.

Step 5: Enable Goal Tracking (Optional)

You can enable goal tracking to measure campaign performance.

Available goal types include:

Customer places an order
Customer views a specific page
Customer adds items to cart

Set the Conversion Window

Choose how long after receiving the notification conversions should be tracked:

1 day
7 days
30 days

Step 6: Schedule Campaign

Once all settings are confirmed, click Schedule Campaign to launch your push notification.