Set Up Instant App Experiences (App Clips)

Overview

TNL Instant Experiences (App Clips) allow users to launch a lightweight version of your app instantly — no download required.

Using a simple QR code or link, customers can:

Access a specific page, product, or collection within the app
Interact with your brand immediately
Convert without installing the full app

After engagement, you can re-engage users with push notifications for up to 8 hours — driving follow-ups and conversions without requiring installation.

Access Instant Experiences

Go to Marketing Menu
Select Instants
Click Create Instant

Create a New Instant

1. Add Basic Details

Enter:

Name (e.g., “Summer Sale”)
Description

2. Choose Type

Select:

App Clip (lightweight instant experience)

This launches a streamlined version of your app.

Deep Link vs. App Clip

Feature	Deep Link	App Clip
Requires App Install	Yes	No
Full Attribution	Yes	Yes
Best For	Installed users & full experience	Frictionless first-time access

3. Choose Destination

Select where the Instant should open:

Specific page
Product
Collection
Category
Home page
Custom URL

This determines the entry point of the experience.

4. Set Link Slug

Enter a URL slug, such as: summer-sale

This becomes part of your shareable link.

5. Add UTM Parameters (Optional but Recommended)

For campaign tracking, you can enter:

Source
Medium
Campaign
Term
Content

This allows you to track marketing performance.

6. Set Conversion Goal

Choose a goal to track performance:

Page visit
Add to cart
Start checkout
Purchase

If no goal is selected:

Only link opens will be tracked

7. Create Instant

Click Create Instant to finalize.

Your link or QR code can now be shared in:

Social media
Email campaigns
SMS
In-store signage
Paid ads

Best Practices

Use Instants for limited-time promotions.
Always set a conversion goal for tracking.
Include UTM parameters for campaign reporting.
Drive urgency with short-term offers.
Re-engage within the 8-hour window to maximize conversions.

Instant Experiences reduce friction and allow customers to interact with your brand in seconds — no install required.